Economic inbalance

For this project I have taken 8 photos, which depict economic imbalance and class difference in London. For each of these i will point out the main aspects and what an audience looking at the pictures will think.

In this image we have five males with their faces covered in a different intimidating ways, four of the five are wielding weapons and one of which is riding a BMX bike. The location of this shot has a run down foreground with broken bottles and debris scattered everywhere, in the middle distance we can see over grown weeds and plants, which look like they haven’t been tented too, and also railways on either side. The background has skyscrapers on each side, one of which is glistening in the sunlight and the other which is being built.

Almost every aspect in this image show economic imbalance. Starting with the subjects these five people look very intimidating and borderline demonic as the way their faces are covered gives an identity to each of them, for example a gargoyle mask relates to demons and lifeless statues. The two in the bandanas look as if they are very rough and are involved in activities which require there faces to be covered in such a way. The main items which exaggerate the roughness of these subjects is the fact that four out of five of them are wielding very dangerous weapons e.g. machetes, tomahawk axe's etc. This group could be described as a twisted, urban, street gang.

In the middle distance we can see train tracks on either side, because trains and train track are very industrialized and have been associated with building cities the two train tracks connotes construction and fast change. The background, which has two skyscrapers, further expands this; generally skyscrapers are connected with wealth and business of the first world, which defiantly contrasts with the subjects in the fore ground. One of the skyscrapers is shining in the sun, this makes it look like it is better that the subjects which are surrounded by rubbish. I would say say this photo shows economic imbalance extremely well.

1/400 shutter speed

ISO: 200

f:4.5

focal length:35 mm

This image shows economic imbalance but not as strong as the previous photo. The photo contains a very peaceful canal with people running by the side on a nice summers day. Their main subject of the image is a bridge with goes over the canal and holds a very strong footing in the image. 

This image is pretty much perfect apart from the one aspect which turns the tables altogether which is the white graffiti on the bridge. Although it is very small it is very easy to notice as it is tattooed on the most dominate feature of the image, which is the strong bridge. This graffiti defiantly depicts economic imbalance even though everything else in the image is like something out of the south of France. The only other feature, which shows economic imbalance, is the council estate in the background, although it show economic imbalance its out shined by the graffiti. I believe this photo gets the audience thinking the more you look at it, and I believe the audience may have different but similar thoughts on this photo.

Camera: Canon EOS 60D

focal length: 55

f number: 13

exposure time: 1/80

In this image you can see a man in a hoodie standing on a council estate roof top smoking a cigarette. In the distance you can see more homes and even further than that you can see the London skyline, which is lighting up the whole sky.

The hoodie connotes rebellion and a street sub culture when the audience sees this; the fact that he is smoking amplifies the rebellious nature. The background starts off with small buildings, which gradually turn into great towering skyscrapers. Just like the first image skyscrapers are connected with power, wealth and the first world. The nature of the background and the foreground together shows the clear contrast between rich and poor. The other feature, which strengthens the poor theme, is the grid fence, which acts as a barrier between the rich and the poor.

camera: Canon EOS 5D mark III

f/4

exposure time: 1/2

ISO: 3200

focal length: 50mm

In this image it is an over the shoulder shot from the point of view of a person who is looking up at many massive skyscrapers which look very strong and sturdy in the distance.

Just like the previous few pictures the skyscrapers defiantly show the economic imbalance in the picture, this picture shows this even more because these buildings in particular make up the financial district of London. Because of the high angle shot which is also an over the shoulder gives off the feeling that this individual is looking up at the buildings as if they are more dominant and that he is inferior compared to them. Just like the previous photo this one also has a fence, which acts as a barrier stopping the individual from indulge in the riches of the financial district.

For me this image shows two worlds and the fence between acts as a barrier, which keep the two worlds from colliding together, and becoming equal.

Camera: nikon D90

f/5

exposure time: 1/8 secs

ISO 3200

focal length: 50mm

max aperture: 4.6

Here is this photo you can see a very poor man reading a book on a very busy London road, which has a pavement, which is very empty, the lights of a business behind him light him up. 

This image shows more than just economic imbalance, it tells a the story of a man who is down on his luck and his educating himself to get away from the struggle of being poor. The light behind him makes him look as if he is making progress and the knowledge from the book is enlightened his. The busy road connotes others who are in a better position who are just going past the man as if he is nothing and the empty pavement makes the audience thing this man is alone in his journey to gain wealth and knowledge.

Camera: Canon EOS kiss x4

focal length: 28

F number: 3.5

Exposure time: 1/20

In this image the audience can see a Lamborghini in a run down council estate, the council estate has very dead colors of grey, beige and black, which are pretty bland, compared to the bright yellow of the Lamborghini which looks as if it is showing off.

The contrast in economic imbalance is clearly seen in the location, which is in a poorer side a London, an area where an expensive sports car doesn't belong. The shiny glistening car makes the surroundings look unimportant.

focal length: 3.53

            In this photo the main themes are rebellion, the audience would think that the poorer people are more likely to rebel and protest against the rich, the police line make the audience think that the police are protecting the rich. This image show more that a contrast between economic imbalance, in fact it depicts conflict between the two themes which is a lot stronger than just a contrast.

focal length: 35mm

Game cutscene church script

Unit 6 LO1 Understand how media producers define audiences for their products‏.

How might a media institution use Qualitative research. How effective is this form of research? 

Qualitative research is very important for a media institution, its research which primary research which allows media institutions to gain an understanding of what the target audience is thinking or feeling first hand. Aspect such as opinions, interests and underlying reasons can be explored in qualitative research. This type of research is extremely helpful to uncover new trends and discover problems, all together a question can be explored in a lot of depth with qualitative research and that is why media institutions find it very valuable when trying to find what sells to the target audience. Ways Qualitative research is generally researched is through focus groups, interviews, trials and leading questionnaires, these questions can then be expanded upon if needed.

Qualitative research generally gives more accurate results compared to quantative research which targets many, many people for their opinion. Quantative research is mainly done with surveys, polls, tick sheets etc. This type of research is done to get the opinion of a larger population, which is then converted into statistic.

Media institution uses a mix of both of these research methods to gain a better understanding of their target audience.

Now we are going to look at three different types of magazines which are niche, alternative and mainstream. These magazines rely on feedback from their audience on reviews and these days’ online reviews too. The magazine can have surveys attached to it and the audience can answer in their own words what they like about the magazine, what they want to read about and what the magazine can do to make the reading experience better. This is very valuable for media institutions as they can see specifically where they can improve and using this knowledge they can improve their product.

Niche magazines are magazines which target small groups of people, a specific type of audience. An example of a niche magazine is ‘SciFiNow’ magazine, according to SciFiNow their target audience are people who are into The SciFi genre, people invest early in the latest technologies, have a fascination of the entertainment industry and are hyperactive online. They also say that their target audience profile is 80% males, 20% female, aged 20-45.

When researching of how to improve their magazine they target these people in particular because they will give the most accurate results and will not be bias as it will be their own opinion, this magazine also has an online website, the website also helps a lot for qualitative research as the audience is able to give their feedback on online surveys and can also put forward their own ideas.

Alternative magazines are similar to niche magazines but they tend to target larger audiences and are generally more popular. An example of an alternative magazine is ‘Games master’, this magazine targets video gamers of all console and platforms. This magazine has been around for years and the editors know the value of qualitative research which is why they always pursue in collecting as much information they can from their audiences. By doing this they have improved and keep improving the magazine and have a very happy audience.

Firmographic research explores the information of the company and market in a lot of detail. The most common aspects it explores are employee size, revenue size, industry, number of locations and location headquarters.  Firmographic research looks into organizations and these categories to discover the values of trends and distribution. This sort of research is a more recent method being used and uses a more statistical and computerized approach. Firmographic research can describe a lot about a person like background, age, ethnicity and social status, using this research the media institutes can very accurately see patterns in research and anomalies which they will try and improve.

Psychographic research studies the target audience as an individual or sometimes a small group, in explores aspects like interests, lifestyle, hobbies, personalities, attributes etc. this type of research is valuable for media institutes as they can study their target audience is great detail. More of a social research method, it  allows them to have an idea of other possible ways to reach out to them or perhaps find content which would also appeal to them.

How might a media institution create and use target audience classifications. How effective is this form of research?

There are many different ways media institutions target their target audience but there are different ways to target different target audience. Different people come in contact with different types of advertising and media, some groups of these people may come in contact with specific media platform more than other. because of this media institutes need to use I to their advantage, In the day and age we live in now, social networking is exploding with popularity amongst many people but especially younger individuals.Sites like Facebook, Instagram and especially twitter are places where word can travel extremely fast, companies take advantages of such site in many ways. Twitter is a big one as companies, which make adverts, tend to hash tag their institute or something relating to it afterwards, this is done so people can discuss it of twitter and soon many, many tweets are made about that specific thing.

An example of this would be x-factor which hash tags many words for example #xfactor, then on twitter people will tweet about #xfactor and soon it catches fire and many people join into the discussion. This is very effective marketing amongst young people, when targeting older target audiences TV adverts and print media tend to be more effective because they are not as tech savvy as younger generations.

Target audience classification is there so that media products such games video games, movies, magazines etc. are appropriate for the right age groups. An example of this is in gaming PEGI system, different video games are for different audiences, if there is a game, which has violence, sex and drugs it will not be suitable for younger less mature audiences. Therefore the PEGI system regulates what can be bought and what can be advertised.

An example of this would be the infamous Grand theft auto games, which many have said to be very explicit, very violent and even, has gameplay where you torture a person. Because of it having such extreme content, PEGI have rated it 18+, this means no one under 18 can purchase the game.

The BBFC is the British board of film classification; similar to PEGI they class films according to age so the it is appropriate for the right viewers.

Here is a list of classifications which every feature film in the UK are classified by:

A recent film which was rated by the BBFC is a film called Haunted; this is a horror film with BBFC insight saying it contains scenes with strong violence, sexual violence, and gruesome images. Because of this the BBFC classed it as 18 which mean only adults can buy and watch this film in cinemas. Just in case Hollywood companies will often submit early rushes of film footage to get a classification of the scene, with this they can ensure that they will receive the right classification for their target audiences

In conclusion I would say that quantities research is an extremely accurate at giving the media institute an idea of what their audiences want and how to reach out to them. Also with the classification systems I believe this actually helps media institute to target their audience specifically.

How might a media institution use quantitative research? how effective is this form of research?

Quantative research is essential for media institutions as it gives them the opinion of their audience as if they are critics rather than an audience. With the results they gain they can improve their product a lot more, plus they can hear what ideas the audience have and what they would like to see, this is valuable for later projects as well as changing certain products to be improved.

The reason why it is so effective is because of how much information can be collected from the audience, not just yes and no answers but in fact they are able to receive highly in depth answers which will answer the questions asked and then expand on that question and even lead into other areas. Plus they are speaking their own mind which is not biased or one sided meaning this in accurate to an individual level

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RAJAR (Radio Joint Audience Research) and BARB (broadcaster’s audience research board) are two of the UK’s largest production company. According to RAJAR they are ‘the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the RadioCentre on behalf of the commercial sector.’

BARB is very similar to RAJAR but they are the official body which are in charge of television viewing figures in the UK. Their job is to count how many people are watching TV in the UK, what they are watching and the collect all the data and tally them each week.

Here is a screen shot showing the latest tally of UK TV channels:

RAJAR also put the results they gain online, they also look at other factors in their results such as digital platforms, average listeners per hour, radio listeners via mobile or tablet device etc.

The value of this research to media institution is already very easy to see, using the research collected by BARB and RAJAR. Many media institutions will use the research collected by these companies to their advantage, one situation would be if a TV series is dropping viewers, BARB will have information which could answer why it is dropping in views. 

Sometimes it could be for reasons such as a new show on a different channel or a massive sports event such as world cup matches which more people are likely to watch. With this information from barb media institutions can tactically get around these problems. This also allows media institutions to see whether further investment to the TV or radio show is worth investing in, this sort of quantative research is very valuable to media institutions.

Quantative research is generally easy to gather and analyse as its straight forward answers and can be looked at in a statistical way. This is in a format where anyone can understand and can be shown very easily, problems and advantages are shown in an extremely simple fashion. Compared to qualitative research this is very fast, very broad and very easy to understand but it lacks the quality.

 Quantative research does not have the richness is data that qualitative research can get; I believe that a mix of both methods are needed for media institutions to get the most out of their research.

Conclusion

The importance of research is important in any field of work, it allows you to assess what you have and come up with strategies but it is especially important with media institutions which can have massive audiences on national and even global levels.

 For these institutes research can hold a lot it stake and the right research is priceless. They must also can what the audience has to heart, unlike other products where you get the customer to buy, here you have to change yourself in order to make the customer want to buy which means that their opinion in most important. I believe that a mix of both methods is needed for media institutions to get the most out of their research. This is because with both methods being used can complement each other and much more data can be found out rather than just having one by itself. 

Why have the pros and cons of research method when you can use two and cancel out all the cons and just have the advantages? The most successful media institutions know this and value both methods to gain the best results.


Bibliography

http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-research/ 
 date: 03/06/2014

http://www.scifinow.co.uk/advertise/
 date: 03/06/2014

http://www.scifinow.co.uk/
date: 03/06/2014

http://www.sales-i.com/blog/post/00017/firmographics-are-the-future
 date: 04/06/2014

http://www.barb.co.uk/
 date: 04/06/2014

http://www.rajar.co.uk/
date: 04/06/2014

The incredible’s and Super hero codes and conventions.

In this article I will be discussing the codes and Conventions of cinema superhero films to see what aspects they share and in some cases how they differ. In this essay I will mainly be looking at the Disney film ‘The Incredibles’. This film is very interesting because it  goes both with and against the codes and conventions.

Plot

This film concentrates of one main character and his family as he goes on a journey which puts himself and his family at risk by a villain known as syndrome.

The film starts off with MR. Incredible AKA Robert Parr in his prime as he is battling criminals in the streets of his city using his super power of super strength, whilst doing so he is being followed by his biggest fan 'Incredi-boy'. Annoyed by the child, Mr. Incredible tells him to go away and later meets his soon to be wife Elastic girl (soon to be Helen Parr) who posses the power to stretch her body. They get married but shortly after the marriage superheros became banned and all supers had to stop their superhero jobs and settle down, due to this Mr. incredible and Elastic girl go to using their normal names Robert and Helen Parr.

Mr. and Misses Incredible

Many years later Robert and Helen have started a family with three children, Violet who is the eldest sibling, she and quite Violet posses the power to turn invisible and to create force fields. Dash the second eldest sibling has the power to run at super speeds, a cocky trouble maker dash always finds himself in trouble. and last but not least there's Jack-jack, still a child he has no powers what so ever.

Violet, Dash and Jack Jack (left to right)

Now with a new life and identity Robert is still unsatisfied, he wants to re live the glory days where he was Mr. Incredible, because of this he and he best friend Froze-zone secretly go out to fight crime under the radar. As this is happening they are being watched by a secret agent who discovers that Robert is Mr. Incredible, which is their primary target.

The agent contacts Robert about a top secret mission in which a government machine called the Omnidroid 9000 has gone loose and they need his help to take it out. Reminiscing about the past Robert decides to go for it with out telling his family.

When he is there he discovers its a trap and that his biggest fan from the glory days became Syndrome the evil villain who controls the robot and wants to use it to become super. Mr. Incredible gets captures and is imprisoned on the island as Syndrome plans to cause havoc in the city using the Omnidroid.

Whilst he is caught Helen discovers he is not where he says he is and goes after him as she fly a jet over to the island she discovers that Dash and Violet stowed away on the plane and whats worst is that missiles have locked onto the plane and destroy it. Surviving the explosion they get to the island and Helen tells Dash and Violet to stay put as she goes to find Robert.

As Helen breaks into the compound which Robert is at she discovers a rocket being launched and another rocket within the compound. She makes her way through the place until she finds Robert and releases him and make their way out.

Meanwhile Dash and Violet are found and are pursed by Syndromes henchmen. As they fight of the foes they run into their mum and dad, together they team up and fight Syndromes men only to be stopped by Syndrome himself. Syndrome captures them and locks them in the compound as he goes to the city with the Omnidroid to cause havoc.

As they are stuck in Syndromes base, Robert apologies to the family and lets them know how sorry  he is for being so selfish and putting them at such great danger. Violet discovers that her force field can get her out of the contraption they are stuck in, after escaping herself she releases the rest of her family and together they pursuit Syndrome using the rocket that Helen saw before.

Whilst on their way to the city the Omnidroid has been activated and is destroying the city, Syndrome is there pretending to fight the Omnidroid when he is actually controlling the machine using a remote on his wrist.

When the Incredible's finally reach the city they come face to face with the Omnidroid and begin a battle to destroy the machine, as the fight progresses froze-zone joins them in the fight and they discover that the remote controls the robot.

Using the remote and Mr. Incredible experience fighting the old machine they trick the Omnidroid into destroying himself using one of his claws.

Now with the Omnidroid destroyed and Syndrome nowhere to be seen the city realizes the need for super hero's like the incredible and Froze-zone. With the city being happy with the return of the supers the Incredibles are escorted to their home in a limousine where they realize that Syndrome has captured Jack-jack and is going to abduct him in order to make him Syndrome side kick. 

Syndrome blast through the roof of the Parr residence with Jack-jack in his arms and he flies to his private jet which is waiting above the house. As he gets closer to the jet Jack-jack gets angry and unleashes his power of shape shifting. He shape shift into flames, a solid piece of metal and then a little devil and goes on to fight Syndrome in mid air.

Jack-jack is able to fight Syndrome off and make him lose control of his flying mechanism..resulting Syndrome being sucked into the jets engines and destroying himself and the jet.

After this the incredible live their lives happily as they are living as normal people among other normal people but when ever there is trouble they will become the super heroes which they really are.

The Incredibles is a very interesting type of super hero movie compared to most other super hero films and there are many reasons for it. When you look at the codes and conventions of ordinary superheros films and then compare it to this film the reasons why are extremely clear.

Codes and conventions in super hero films:

Target audience

This aspect is probably the most out standing feature of this film which has such big impact of the film. The target audience of this film are children aged 3-15 but provide adult innuendo. Due to this, this film is very restricted in the nature of its content for example the violence factor. 

A typical hero film such as 'Batman the Dark Knight' is jam packed with fights and violence which an older, more typical superhero target audience's find very attractive, as they like gripping action scenes in which the bad guys get hurt. 

Because The Incredibles target audience is family friendly it must have action scenes but themes which are sutible for very young children. This means no over the top killing, no blood, no scary themes, no swearing ETC. This is definitely the main reason why this film is different because of the nature of the target audience although, this film has attracted a skew in older audiences which are not put off by the reduction of violence and other normal super hero features. This shows that this film is a great success because even when going against the codes and conventions of a typical superhero film it still manages to capture the typical target audience well.

Studio

The makers of this film are Pixar studios, which have made such animated films as the very popular 'Toy Story', 'Cars', 'monsters inc' and many more. This company is very good at what they specialize in, family friendly animated films, they have been doing it for years and with the massive entertainment company Disney owning Pixar they are sure to have a big budget and advertising.

Disney differ a lot when compared to companies which typically make super hero films. Companies like Warner Brothers which have made many of the Superman and Batman films, as well as 20th Century Fox which work of many Marvel feature films, are all more serious and mainly use live action rather than Pixars animated movies style. 

Another way the film goes against the codes and conventions of superhero movies. Where most superhero films are live action with massive budgets and costs, Pixar differ and animate their films which is unorthodox especially for a super hero film. This all comes down to target audience because children will find a cartoon much more appealing that live action.

Characters

The characters in the incredibles are very interesting as they follow conventions and also go against them. Any one who is familiar with super hero trivia can straight away point out the resemblance between the Incredibles and marvels Fantastic four. 

Mr. Incredible and The Thing both share the power of super strength, Mr. fantastic and Elastic girl both have the ability to stretch their limbs. The greatest similarity is with Violet and Invisible woman who both share not only one but two powers, the power to turn invisible and to create force fields. Pixar have definitely taken inspiration from this very well known group of hero's. Another aspect which the characters in The Incredibles share with many conventional super hero is the fact they are in an alliance, very similar to other groups such as 'The Avengers', 'The justice league', 'x-men' and even the fantastic four. although this aspect of fighting in a group is familiar the reason why The Incredibles fight together is because they are exclusively immediate family, something that not many other groups of super hero can claim to do.

The reason for this comes back to the fact the target audience are children and family audiences, the idea of family bonds seem very appealing to them and is very friendly.  

Narrative

Here is an aspect of the Incredible which does in fact follow the codes and conventions of a super hero movie accurately. Firstly the narrative is linear and follows a progressive time line, This is similar to a lot of superhero films. Some super hero films may include flashbacks but nothing which actually influences the structure of the narrative itself. One example of a super hero movie where the narrative is not linear is the new X-men movie called The days of future past, where the story goes back and forth between past and future.

The Incredible also follow Todorovs theory very accurately, his theory states that a successful narrative follows this order.

Equilibrium

·      Disequilibrium

·      Recognition of disequilibrium

·      Attempt to resolve disequilibrium

·      Resolution - equilibrium restored

    Where these points are covered in the Incredibles is as follows:


Equilibrium - Supers are respected around the world and crime is being beaten out of society by super hero's

·      Disequilibrium - Supers are banned and a government machine is going rampage in a private island (it must be stopped)

·      Recognition of disequilibrium - Mr. Incredible discovers the truth about the machine and the antagonist has been revealed. Mr. incredible then gets captured and needs to be saved (very popular plot line in most films)

·      Attempt to resolve disequilibrium - Mr. Incredible gets saved by his family and they attempt to destroy the Omnidroid 3000

·      Resolution - equilibrium restored - They destroy the Omnidroid 3000 and people realize that supers are needed, therefore the supers regain their respect and make a come back.

The target audience which is a family friendly audience (parents and their children aged 3-15) feel very familiar with this narrative as it is easy to follow and for young people very understandable. The aspects which the younger target audience will find more appealing would be the animations and characters such as dash and violet which they can relate to themselves. Older audiences such as parents will find the aspects such as tension very appealing, they may also connect to Mr. and Mrs. incredible as they feel as if they reflect their own family. As well as this the audience want to see a film where the protagonist wins, this is with all super hero films. The audience is sympathetic towards the main character and feel a connection with them, that's is why the audience want to see them prevail.

photography breakdown

ISO:

In a camera there is a light sensitive sensor which can tell how much light falls onto the sensor and in what parts to produce an image. The way ISO works is to control the sensitivity of the sensor, the higher the ISO the more light sensitive the sensor is. One way to use this in photography is to counter wether your in dark conditions or very bright conditions, for example if you are taking pictures in a very low lighted room, you can raise the ISO so your picture turns out well. Depending on what sort of camera you have the range of ISO can vary, the very high end cameras have the whole range.

This images shows the way ISO can influence an image

Aperture:

aperture allows you to change the depth of field in the photo, by this i mean it influences the focal length and sharpness in different regions of the image. The way it works is in the lens, the lens has shutter blades to allow certain amount of light into the camera but creating a hole, by changing the aperture you can change the size of the hole. The bigger the hole is the more light is let through into the camera, as a result the focal region is smaller meaning the blurred areas are extremely blured. If the hole is smaller there is less light going into the camera which in turn makes more of the image sharper.

The unit of measurement for aperture is the 'F number', the higher the 'F number' the smaller the hole is. A lower 'F number' the larger the hole is. Some specialist cameras such as prime lenses have a aperture range which is a lot lower than normal lenses, This is for certain types of photography such as portraits.

The diagram below will illustrate the aperture setting and what the hole would look like.

This photo was shot which a very high aperture therefore more of the image is in focus. They best time to use a high aperture is in landscape and architectural photography where you want all parts of the image to be sharp.

This image was shot with a low aperture (f/5.0). More of the image is blurred so the attention is shifted towards the subject more. this is great for macros photos and especially in portraits.

Shutter speed:

shutter speed controls how long the light sensitive sensor is exposed to the light, This is done using a shutter which stays closed. when the shutter opens the picture is being taken, when the shutter closes the photo is finished taking the picture. using the shutter speed you can change how long the shutter stays up. If the shutter speed is fast the image will capture moving targets in a still shot and will reduce motion blur, the side effect of having a fast shutter speed is that you image will tend to be darker because less light is being registered.

A slow shutter speed with register more light because the sensor is exposed for longer, this can be used to take really good effects such as light streams, misty water and rolling clouds. The image will also be blurred if there are moving subjects but this depends on the length of the shutter speed.

In this image the shutter speed was fast enough to capture the water sprout whilst in mid air, this means that the shutter opened and closed before the water moved to much. Normally the image would be pretty dark but because its was outdoors and very bright it canceled out and created a good photo.

Here is an image i took with a very slow shutter speed. The light streams were done by vehicle lights being registered by the sensor and they go past. This is great for landscape photograph and cool city photos.

photography location planning

For this photography project my task is to take photographs which depict the economic divide between rich and poor. In order to do this effectively, I need to plan the locations where id expect to see an economic divide.

I live in East London, which is a very good area to do this project because the East End has always been poorer than other areas of London and has a strong history of having a great civilian work force and working class community. In recent years this area has seen a lot of economic change, it has become the cultural capital of London and is fast changing to become richer and better off, yet the spirit of the working class community is still strongly present. Also the housing in the area is changing where you see council estates next to high end apartments and flashy sports cars speeding down poor neighborhoods. I believe this is one of the best places to get the contrast of rich and poor effectively.

Location 1

Here is a very interesting location near Brick Lane. The area is deserted and derelict with train tracks running either side of it. This area was planned to be part of a train station, which supposedly lacked funding. Now it just lays dormant. Many people shoot films and music videos here and I have used this place myself many times. The main aspect of this location is that you can see the skyline of the well known 'Liverpool Street' in the distance, which in itself sums up the divide between rich and poor. 

I plan to do portraits in this location.

 location 2 (the oval)

 This location hold a lot of interesting assets and is very popular to show the 'nitty gritty' side of London. Located in Hackney which is a borough that has seen much improvement in recent years, This location has been well known in British music videos and has also been used as the set of the block buster movie 'Fast and Furious 6'. The reason why I like this area is because of the mix of large bulky industrial buildings alongside a serine and calm canal.

Here is a music video which was shot there.

General Location

The next area is Bethnal Green. As rest of east London it has recently seen a boom in development. Being right next to the inner city, a lot of money has been spent on developing the place. People describe Bethnal Green as a future Shoreditch and is expected to have a bright future. Right now, new buildings and sky scrapers are rising from the working class environment which highlights the contrasts between rich and poor. The area has a rich history and many great landmarks such as York Hall, Brick Lane etc. And is the birth place of many famous people including the infamous Kray twins and artist such as Sanchita Islam, Peter Green and Micky Flanagan.