Music video 'you need me, i don't need you'

I chose this video because is one of my favourite and has always captured my attention every time I've seen it, it explores its ideas in depth.

The video does not show the main singer much, instead its has a person translating what is said in sign language in a very fluent movement. To me this idea is very well done and shows a twist to the video instead of conventional music videos which have the main artist shown a lot. This video has no narrative, it just explores many ideas and themes such as disability and dancing.

This video really uses the lighting to its full potential with the spotlight technique, where there is a spotlight highlighting the main importance which keeps the audience's attention. Other things that are in place to capture the attention of the audience are the flashing lights and fast editing which has a variety of cuts, mainly fast cross cutting. The cinematography in this is very rich with a wide use of all shots from different angles and perspectives, for example close ups on facial expressions and movement of the arms, this is done to make the audience feel as if they are being spoken to directly.

The mise en scene in this piece is used very well too, with a lot of props. The point is made clear and also keeps the mind of the audience with the lyrics. Another theme I noticed was the black and white look, which was quite simple compared to the rest of the video yet still has a profound effect when watching.

All together I would say this video is a new sort of video in which producers are becoming more creative with the videos they are making. This is a great example and works well for an urban rap video, this also holds some similarities with the 'Glory Days' and 'Subterranean Homesick Blues' video in a way that it has something illustrating the lyrics, in this case it will have to be the sign language.