Creative concepts
This music video is very abstract and unorthodox like many other music videos from this genre. This video does not show any of the artists and has a very artistic video. Most of rudimental's videos are like this where they do not show the artists and instead have very creative videos.
Performers image
As i've said before none of the performers are show in this video, in fact no one is show, yet still this shows the performer as a humble and well person who cares more about music than the actual fame and fortune.
Narrative
There is completely no narrative and no plot what so ever, but the sequence of shots and images have a pattern linking with the vocals and beats.
Pace
The pace of this music video is constantly fast paced and stays like this through out the whole video. the pace of the shots in the video fluctuate depending wether the vocals or beat is dominant.
Mood
listening to this song puts forward a feeling of mystery and a majestic, this is done in combination of many aspects in the video and music for example no people in the video, graffiti, panning landscapes, stars, clubs and the nature of the vocals.
Intended audience
Here i would say 16 - 40 but really i believe there are many other people listening to this because it is very pleasing to listen to and really is universal.
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