The reason why i like this music video is because it was made 6 years ago and still gives an impact to people watching now, this song is truly a classic and speaks for the care free and happy life, compared to the Magnetic Man music video which shows the dark gritty side to London this video has a narrative but it is not a full story, most of it is shown in the lyrics.
One thing I found very interesting about this music video is the wide use of mise-en-scene, every scene has a number of different props and the body language and actions work well. The main props used are the t-shirts which illustrate the lyrics and change to keep the audience's attention, the cartoonist images on the top also show a happy care free attitude. this is creative and very abstract, but reminds me very much of another video i have studied and talked about before which is Bob Dylan's 'Subterranean Homesick Blues' which uses cue cards in a similar way to which the t-shirts are used in this video.
The song is also very slow in tempo has a relaxed feeling to make the person have the trance of being in a 'glory day', this is to lighten up the mood and the dance scenes are also very abstract with a unusual dance. the reason why i say it has a narrative is because of the scene in the beigel bake where he talks about his dark past and the letter he talks about how he left all that behind and is looking forward to what the future brings.
" And I can feel that destiny is on my side
Above are some lyrics to show he's come out from the bad life into the new.
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