Survey analysis (london advert)

I asked 10 people to fill out my survey, here are the results:

1)What are your views on the title of the advert, do you believe it was effective and gave you a clear image?

The response to this was mainly yes, one person wrote yes, because of the sights and attractions shown.
Another wrote that it was straight to the point. The is great news and we are happy at the out come.

2)Do you think the music worked well with the advert and complimented the images?

The answer here was mainly yes, one person saying the cuts worked well with the music and another wrote that it made them feel as if London was a paradise. This is a great response because this is exactly what we wanted to send out.

3)What are you views on the slogan 'Welcome to London'? how does this make you feel?

Most people's answers were very similar, that they felt welcome, comfortable, warm, open, inviting and also engaging by the title and the feel. This is better than we expected and i am proud we did better than we actually expected.

4) Does the advert urge you to visit London?

Most of the answers were yes, one person said not really because i live here, another person said if i wasn't from London, yeah and one more said yes because all the positive aspects were nicely shown and summarised.

I could have improved here and asked people who specifically wern't from london.

5) This advert was aimed at families and travellers. Do you think the advert targeted these groups well?

Most people agreed it was for a family market, one person said it was more for travellers rather than families but still attracted families.

6) Can you see any negative aspects of the London advert?

Mainly people said no but there were some interesting points that people brought up. one person said they noticed the resolution difference, this was caused by the change of camera and we can improve this in the future. Another talked about how they are not keen on the font, this is also something i believe i could have improved on as the font really ruined the experience. One person said more green space were to be shown, we did not notice this until reading the surveys and i agree more green spaces should have been shown as the advert is mainly showing a concert jungle. The last person said 'nope all rabbits'...I do not understand what exactly they ment but ill take it as a good answer.

7)Do you believe the footage was filmed well?

5 people said that they do think it was filmed well, 3 others saying that it looked very professional and the camera was steady but 1 person said we could have filmed a bit more steady. 1 person wrote yes then crossed it out and wrote no.

8) Do you see the advert and icons as a good representation of London?

All 10 people agreed that the icons represented London great.

I am very happy with the outcome of this survey and i believe our target audience and public love the advert.