Creative concept
Music video is based on a real life tragedy of a BMX champion and actor who became an amputee after an accident. The director specifically had the amputee's friends in the video just to make a more realistic and lifelike remake of the events which happened.
Performer's image
The actual artist are not shown here but this is there iconic image not to be shown and instead rely on the director to make a more interesting and creative music video, in this occasion they used another persons story and struggle to raise awareness.
Narrative
As I said earlier there is definitely a clear story here and the narrative is one which is based on real life which really makes this video stand out from other music videos with narratives.
Pace
The pace is different through out the video but the music and video work mutually with each other and speed up and slow down simultaneously. For example certain emotional parts of the video are shown only when the pace of the music is lower and more soothing.
Mood
The mood which the viewer would experience from this are sympathy and sorrow as well as hope and happiness through out the music video. this video has a lot of emotional manipulation and engages with the audience very closely.
Intended audience
This is very interesting because the music is aimed at a specific audience which would be 16- 35 year olds, but the music video itself has a universal audience and can be watched and enjoyed by all sorts of people in all age groups.
Narrative
As I said earlier there is definitely a clear story here and the narrative is one which is based on real life which really makes this video stand out from other music videos with narratives.
Pace
The pace is different through out the video but the music and video work mutually with each other and speed up and slow down simultaneously. For example certain emotional parts of the video are shown only when the pace of the music is lower and more soothing.
Mood
The mood which the viewer would experience from this are sympathy and sorrow as well as hope and happiness through out the music video. this video has a lot of emotional manipulation and engages with the audience very closely.
Intended audience
This is very interesting because the music is aimed at a specific audience which would be 16- 35 year olds, but the music video itself has a universal audience and can be watched and enjoyed by all sorts of people in all age groups.
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