In this post I'm going to show Kanye West's iconography, Kanye West has a very cocky attitude, he believes he is better than the common person and special, he is very proud of himself and his music videos show it very well. This is shown very well in the video 'Power' which is dedicated purely to himself and he tries to show himself as almighty.

Here is the video 'Power.'

Mise en scene is the most used convention to portray the idea of  Kanye West having all the power, this is done by using the wide number of props, most of these props have ancient origin and are normally associated with wealth, power and being majestic. These are also from ancient empires that everyone sees as the superpowered civilisation, the main references I noticed were from Greek, Roman, Egyptian and Chinese origin. some of these are:

• gold owl chain
• horns
• daggers
• swords
• girls
• pillars
• throne
• staffs
• halos
• crowns
• fireworks

As well as this he also shows the aspect of him being god like, the most obvious is the fact he is surrounded by angels, other objects which depict this are the grapes, devils, clouds, wings and scenery, which looks like a vision of heaven. This shows Kanye as if he were a god. 

One other use of mise en scene being used is the sexualisation of women, this goes in with Goodwin's theory of a successful music video and here it shows that the women flocking towards Kanye as if he has everything, this is to show that he has everything and makes people want to be like him.

Here are a few pictures of some objects:

Illuminous eyes, shows he is a higher being. The glare which is looking directly at you can be quite intimidating, this is done to show power using fear. 

Devil

Angels

Dagger

Heavenly women

Grapes in a vase, majestic and very royal

Sword

Sword and halo

Solid gold chain with pageant god on it.

The camera is very stationary in this music video, it is just a slow progressive zoom out from Kanye which could be a transition. this makes kanye stay in the centre of the shot through out the whole clip, the only other time it changes is at 1.15 where the camera changes rapidly to specific parts in the shot such as the angels and devils yet still it's the same shot, the reason why there is only one shot is because only one shot is needed and cutting to different shots will lose the concentration of the audience. it does this five times before going back to Kanye. These are short, continuous jump shots which helps you focus on Kanye West by showing what's around him.

Lighting is used very well in this mainly on Kanye as there are the lights on him which are the primary light, the fill light and the backing light. the backing light has the effect of him being illuminous and makes him a lot more distinguished compared to everyone else on the shot. most of the other light was from the blue screen behind. most of this video was filmed separately on blue screen and then put together.