These days all music artist are competing for first place and there is a lot of competition out there, just like many products the artist have to have USP. A unique feature to show who they are and differ them from others to become more noticable and start there own iconography. Some examples are Wiz Khalifa's weed smoking scene and lady gagas whacky out of the world style. Music video's must also contribute to this by showing off the iconography of the artist and potraying the artist in the way which will benifit them.
Public.
Almost all music videos you see these days are rehearsed or made so the public see the artist the way the producers want to show them. This video is an example of a complete example of a typical publicity video, the shots are taken exactly the way they want and in this particular video there is a lot of extra editing and illustrations added to give a more stronger feeling of the artist. Here in Kanye Wests good life this is shown very well.
As you can tell from from this picture the white background and car illustration has been put in the shot separately in post production. So this was altered for the public to see.
This has also been edited, in fact the whole video has this sort of editing.
Location
This video is great for showing the location concept of a music videos, this is also one of the most popular one, this technique makes the audiunce relate to the area and if the audiance is familiar with the location they will feel an attachment to the video. producers can use this very well to make a lot of aspect relivent, for examplhip party based artist may use the location of ibiza which is a capital for clubing, another example would be nikki minajs video pound the alarm which was show in rio de janiro the home of the carnival, people will notice the carnival and know this video would be as crazy as the actual carnival. Below are a set of pictures and this video 'till i'm gone' by tinie tempah shows a varety of world famous places.
This is him in amstadam
Japan
Milan
Singapore
Sydney
And of course London, other places include Paris, Switzerland, Monaco and NYC
Mood
This video is very different from the rest of the videos here because it is so underground and gritty, this video gives off a feeling just like a previous video i analysed called 'getting nowhere' by magnetic man. this is a great mood video because it shows the artists mood so well and with the graphic images it also makes the audiences feel the same mood. This is a song by professor green about the means streets of London in particular hackney, the scenes in this give a strong impact to the audience because the stuff shown here is very strong and stays in the mind very well sort of like a shock tactic. Some of the aspects shown here include drugs, crime, prostitution, gangs, youth, killing, guns, chaos and a lot more. This is done to show pro greens life style and shows where he came from most likly to show that he started from the bottom.
Youth being submerged into the gritty life.
Prostitution
Beat up of another.
Storming into a drug house
Intimedating looking figure, creates tension.
Gun violence
Bleeding
Group of hoodies, shot in a wayto show gritty lifestyle.
The reason why this is really good for a mood video is because the mood is such a strong one in which the target audience can relate with. This video in particular does it through shock but many others use the mood technique in a less intimidating way for example one of these videos is Jessie J's music video 'price tag', instead off using the mood technique to give a shock the mood tactic here is used to give off an impression of how Jessie J is to here audience a tool to advertise here iconography. This also works very well and has proved to be effective with many other artists such as Eminem, Ed sheran, maroon 5 etc.
Jessie J's 'Price tag'
candid
concert
Here is an example of a concert style music videos, these would be watched by mainly hardcore fans or just to show off the artists vibe and energy. This sort of music videos used to be really popular before but these days the other styles of music videos prove to be a lot more emersive and enteraining to watch rather than there concert types. As you can see this song is quite old, it was really hard to find a modern one becasue many music videos do not use this anymore and use better stratgies but the closet thing i could find was jay-z's sone 'niggers in paris' which is ona concert but one that is edited extensivly.
After looking some examples from music videos and understanding the concept properly we went out and took our own versions of publicity, candid, concert, mood and location shot types. We took pictures around the college and we had some equipment like professional cameras to make the shots look realistic. below are a few of the pictures we took.
Mood
This first one is a great mood shot, it shows a classmate standing in front of the window watching over a great veiw which could also be seen as a location shot as well and a great mood shot. The shot shows the charecter as if he is seeing a new light and gives the audiance the feel that the artist is having. This is one of the best shots too show the feelings of the artist advertised.
Concert
Here is my version of a concert as you can see the audience are shown and the artists are on a platform higher than the audience, this gives a great view of the both the audience and the artists. More specifically it makes you feel as if you are on of the fans within the concert and gives that feel with the actions of the fans. The artist also show great acting with their air guitars and really simulate a real concert.
Publicity
location
Surprise
